Today, Oscar Wilde’s comments are more relevant than ever to financial services brands in the fast-moving Internet world.

 When customers are talking about you online – are you listening? And if they’re not talking about you, what are you doing to engage and kick-start the conversation?

 Social media marketing is a powerful and exciting opportunity for financial services brands. But most are “still thinking about it” and missing out on integrating it into their sales, marketing and communication mix.

 If you’re not using social media, one thing’s for sure; you’re not hearing what your customers are saying, you’re not truly engaging with them and you’re moving further and further away from them. You’re going to be left way behind unless you build social media marketing strategies now.

Not sure where to start?

 If you’re serious about using social media to get closer to your customers, January 2010 sees one of the most exciting and eagerly anticipated eMarketing conferences in years – one that’s specifically focused on helping financial services marketers to network, share best practice and debate key issues on how to use social networking technology to get closer to customers.

IFA Life, the award-winning social networking website for financial advice professionals is proud to present Social Media in Financial Services at the Guoman Tower Hotel, Tower Bridge, London on 13th and 14th January 2010.

See the full programme here >>>

You’ll discover new ideas to interact and engage with target customers and intermediaries online, and to increase your web traffic and conversion rates. With keynote presentations confirmed from Google, LinkedIn, the BBC, BT Tradespace, Ecademy, Informed Choice, The Gate and acclaimed Internet experts, this is one event which financial services marketing and communication professionals and IFA/financial planning firms won’t want to miss!

Check back for details of top speakers as they are announced. Cutting edge content included includes:

The evolution of social media and why it’s relevant to your financial services brand

How to use social media to drive more traffic to yours or your clients’ websites and achieve high conversion rates

Reputation is everything – how to use social media to cement trust and credibility

Social media psychology – what financial brands need to know about how people behave online

How to build Community round your financial services brand – proven tips, tools and tactics

How to get client and colleague buy-in to social media marketing projects

The truth about how to make your brand, organisation or clients more visible through social media

How to get closer to customers with social media – starting from scratch

How to keep control of your brand message in online communities

How to successfully engage with financial intermediaries online

Tried, tested and proven techniques to engage with your customers through social media

How financial PR professionals can use social networks to reach the press and media

How to identify PR opportunities and threats from social media and user generated content

The role of mobile technologies in financial services marketing

How to complement your search marketing initiatives with social media

Best practice in social media from other industries – pearls, pitfalls, myths and legends

How to tweet to woo customers – the inside secrets to using Twitter

Faster ways to analyse customer information that will optimise your online performance

Build your own social network – or work in partnership with existing sites?

Startling quick wins with LinkedIn, Facebook, Ecademy, IFA Life and others

And much more

Attending Social Media in Financial Services will be a new and different experience for many in the industry. This is a serious business event with serious networking to be done – and where sales, marketing and communication experts from life/pensions and investment providers, insurers, creative agencies, media buyers, banks, building societies, mortgage lenders, national IFAs and networks/support companies can meet to learn and share best practice.

You’ll get together with fellow industry professionals, with outstanding presentations designed to discuss new technologies, best tactics, methods and strategies for digital marketers and owners of online strategies.

IFAs are signing up now at VIP prices – click here >>>

Providers and Suppliers are signing up – click here >>>

Highlights from Social Media in Financial Services will also be posted live on Twitter and via Cover it Live here. The conference hashtag is #SocialMediaFS . Feel free to use it now in your tweets and follow updates on Twitter at

And, join our Social Media in Financial Services LinkedIn Group.

Outstanding venue

The venue for Social Media in Financial Services is the Guoman Tower Hotel, set next to two of the most famous landmarks in the world – Tower Bridge and the Tower of London. Take time too to explore the beautiful St Katharine’s Dock – a vibrant waterside environment boasting many restaurants specialising in Indian food, seafood, plus bars, cafes and good traditional food and drink.

Contact us about special accommodation rates at the Tower Hotel.

See the full programme here >>>

Professionals like you who are attending:

Senior Head of Financial Services, Google UK

Head of Marketing Technology, the BBC

Chairman of Ecademy (watch video)

Head of BT Tradespace

Digital Director of The Gate Worldwide

Director Europe, Corporate Solutions at LinkedIn

Chief Executive of Informed Choice IFA

Heads of eCommerce

Heads of Sales and Marketing

Public Relations professionals

Communications professionals

Financial services marketing professionals

Financial services digital marketing professionals

Media Planners

Media Buyers

E-commerce professionals

Financial journalists

Financial planners and IFAs

IFA support companies and suppliers

Partners and Sponsors

A limited number of premium sponsorship packages are available – please contact us on +44 (0)1483 548 666 or email to for details. Please try again later if lines are busy.

Opportunities include:

Gold sponsor

Silver sponsor

Lunch workshop sponsor

Delegate badge sponsor

Afternoon workshop (x2)

Networking reception

Programme advertising

Media partners

Please contact us for details.


Do you provide products and services to the financial services industry?

Exhibit and network with delegates and significantly raise your profile over the two days of the conference. The full exhibition package is £5,250 plus vat, but when you book immediately, your investment is just £3,887 plus vat for the two days. Includes access to the conference for two people, advertisement profile on IFA Life, feature in IFA Life’s Twitter stream, lunch and refreshment on both days and Special Report Quick Wins with Social Media in Financial Services (worth £595).

Contact us for other sponsorship packages:

Programme advertising

If you provide products and services to the financial services industry, you’re guaranteed visibility in our conference programme which will be received by all delegates. We have a range of packages available – please contact Nick Page at for further information.

Conference Passes

Providers and Suppliers both days: £1,575 plus vat. Book immediately and your investment is locked in at only £897 plus vat. Click here >>>

One day: £850 plus vat. Book immediately: £497 plus vat

Please enquire about multiple discounts

IFAs, Financial Planners – click here for VIP prices and to sign up now


IFA Life ELITE members: Free